“It’s just a car.”
Karma automotive
Karma Automotive is a company built off the promise of making no compromises on a great idea. Still in their infancy, the powerhouse automotive brand approached us with a difficult task: to make an iconic and bold brand video that speaks to the company’s spirit- while only teasing a few of the exciting builds the company is working on.
Director AJ Bleyer teamed up with friend and talented copywriter John Bacic to create a script that raised a middle finger to the status quo. The piece premiered at the 2022 Los Angeles Auto Show, and it was an honor to help re-introduce this legendary brand to the world after nearly a decade of mysterious work behind closed doors.
The piece premiered at the 2022 Los Angeles Auto Show, and it was an honor to help re-introduce this legendary brand to the world after nearly a decade of mysterious work behind closed doors. Shortly after it’s release, this piece won “Best Commercial” at the World Cannes Film Festival and “Best Commercial/Brand Film” at the Grand Motoring Film Festival.
